Brief
Soho Grand’s interiors act as a bridge from the Soho streets into the grandeur of the hotel. This retail store design concept for Soho Grand contains icons of historic Soho, including a exposed brick wall, lights that resemble their illuminated glass bottle staircase, and matte metal hardware alluding to the cast iron structures of Soho’s industrial infrastructure. Merchandise and displays include pops of the iconic teal blue of Soho Grand Hotel’s lobby, further establishing it’s refined mid-century modern style.
Soho Grand’s interiors act as a bridge from the Soho streets into the grandeur of the hotel. This retail store design concept for Soho Grand contains icons of historic Soho, including a exposed brick wall, lights that resemble their illuminated glass bottle staircase, and matte metal hardware alluding to the cast iron structures of Soho’s industrial infrastructure. Merchandise and displays include pops of the iconic teal blue of Soho Grand Hotel’s lobby, further establishing it’s refined mid-century modern style.
Skills & Tools
Sketchup
Twinmotion
Retail Design
Branding Design
Concept Development
Sketchup
Twinmotion
Retail Design
Branding Design
Concept Development
