Brief
Given the challenge of recreating a brand logo entirely out of wood, we chose Morton Sea Salt with their iconic mascot, "Morton Sea Salt Girl" for it's nostalgic feel and the complexities in detail that make the brand's identity. The challenge was in coming up with unique ways to use wood to create small details, like the rain coming down and the sprinkles of salt that elegantly flowed to the ground.
Given the challenge of recreating a brand logo entirely out of wood, we chose Morton Sea Salt with their iconic mascot, "Morton Sea Salt Girl" for it's nostalgic feel and the complexities in detail that make the brand's identity. The challenge was in coming up with unique ways to use wood to create small details, like the rain coming down and the sprinkles of salt that elegantly flowed to the ground.
Partner: Adrianna Gordon
Skills & Tools
Woodworking
Sketchup
Woodworking
Sketchup
Process
Deck
